Why a B2B Email List is so Important for your Business in 2023
Even with the rapid expansion of technology and social media, email marketing still reigns supreme, with the highest return on investment numbers compared to marketing messages on other platforms. A curated B2B email list is essential, whether you are a new business just starting to break into the market or looking to diversify your current client base.
However, finding or creating the ideal email list can be a painstaking and expensive task—is all the effort genuinely worth it? Let’s look at why you would want to acquire an email list, why it is beneficial for your business, and how The List Warehouse team is your key to accessing the best B2B email list providers on the market.
What’s so Important About an Email List?
Although many marketers harp on the importance of building a social media presence for your business, the numbers for email marketing don’t lie. Targeted email marketing campaigns consistently generate higher click-through rates than Facebook or Twitter advertisements.
Almost every website landing page for a business has pop-ups encouraging their website visitors to submit their emails for news about their products, services, or even a discount code for their first purchase. This is a prevalent practice for creating an email list of clients you know are interested in your business. Another way to create a B2B email list is to get potential leads from current clients. However, it is a time-consuming process that often doesn’t yield the best results if you’re on a time crunch for finding new clients.
An email list from providers contains the email addresses of customers or clients that have opted-in to receive updates, promotions, or newsletters from businesses through email messages. B2B email list providers sell or rent the email addresses of businesses looking to hear about relevant products and services from other businesses. Accessing pre-made email lists helps you expand your clientele list in a shorter amount of time and allows you to reach even more clients that you may not have found otherwise.
Why a B2B Email List is Great for Your Business
Businesses looking to market themselves to other businesses and diversify their clientele benefit significantly from obtaining addresses from email list providers. The following are some of the top reasons that businesses reach out to us to help them create or access their perfect B2B email lists.
Save Time and Money
We have all heard the saying, “time is money.” This is especially true when you are a burgeoning business trying to connect with clients. Collecting leads for potential new clients can be a hassle going one by one. A well-made B2B email list helps you spend less time and effort finding businesses to partner with and allows you to expand your reach to consumers that match specific demographics.
Concentrate on Conversion Strategies
When generating email leads takes up the bulk of your time, you have less time available to cultivate the best strategies for your email marketing campaigns to convert those leads into sales. Having a B2B email list at your fingertips grants you the flexibility to concentrate on creating effective conversion strategies for all prospective leads in your email contacts.
Boost Your Visibility
Getting your business to be seen by other businesses or customers is crucial for ensuring healthy growth in the ultra-competitive global market. Acquiring a B2B email list lets you rapidly reach out to hundreds of potential clients and get your foot in the door.
Increase Your Revenue
By now, you have seen how a B2B email list instantly provides you with numerous leads for your marketing. The more emails you can send out, the higher your chances are of acquiring a new client in need of your product or service and increasing your overall revenue and growth. A B2B email list ultimately increases the visibility and reach of your business to build relationships with potential customers.
Things to Consider When Acquiring B2B Email Lists
If you search for B2B email list providers, you will likely find hundreds or even thousands of them selling lengthy lists of email addresses. As with anything else that you find on the internet, there are some essential things you need to keep in mind when seeking a B2B email list.
Beware the Bargains
Many email list providers may offer addresses for prices that seem too good to be true. When it comes to valuable data, you get what you paid for – and if you didn’t pay much, you probably wouldn’t get much in return. Vendors offering cheap email lists may sell you falsified information that could land your business in hot water.
For example, in the EU, it is illegal for businesses to send marketing emails without the client’s explicit consent. If you purchase an email list from a less-than-honourable vendor, you risk violating privacy laws and jeopardizing your business’ email service and reputation. Finding a reputable B2B email list provider may be a bit more expensive upfront, but you are more likely to have a better ROI with interested clients.
Look for Lists Customized to Your Target Region and Industry
If you are looking for clients within your country or specifically related to your industry, buy email lists with addresses for those in your desired region and market. For instance, if you want to expand into the US, look for email list providers with updated addresses for US businesses that fit your target audience’s profile. You’ll find this to yield better results than purchasing the most extensive lists available.
Consider Renting Your Email Lists
There may be better courses of action than owning email lists. Often, when you purchase a B2B email list, there’s a chance that the provider has not kept the list updated with continuously active contacts. Additionally, you run the risk of getting addresses for those that have not opted-in to receive emails from similar companies.
Renting email lists from reputable list brokers helps minimize these risks and ensures you get valuable data that can help you achieve higher conversion rates and greater profits.
How We Create Your Curated Email List
Here at The List Warehouse, we have nearly 20 years of experience in the opt-in email marketing world—with big-name businesses and smaller teams alike. We have vetted thousands of email list providers across North America and identified the best of the best.
Our clients gain access to the most up-to-date information while remaining compliant with CAN-SPAM legislation to help you avoid costly fines and a “spam” email reputation. We also offer extensive testing and management services to help you maximize your ROI for any email marketing campaign.
Get in touch with us today to see how we can help you build the best B2B email list for your business.