Best A/B Email Testing Elements To Prioritize
If you haven’t heard of A/B email testing, it is a statistical way of comparing two or more versions of an email to find which one drives sales and performs better. Try out A/B email testing to increase your click-through rate (CTR) for better email marketing results. This method has become popular among digital marketers because of its effectiveness. Sales drive business! A business can guess what a customer wants, but having the data to prove what actually works and what the customer truly wants makes a drastic difference in sales.
While A/B testing exists in all corners of the business world, A/B email testing involves specific elements that you can target to boost clicks to your landing page. For instance, each part of an email can be tweaked to increase revenue and conversions by driving clicks to your landing page. Emails are the key to getting customers to your landing page, and in a digital world with a wealth of content, every part of the email needs to draw the customer in.
Why A/B Email Testing?
A/B email testing increases conversion rates and discovers the best-performing subject line. The advantages range from finding the best time of day to send the message through statistical data to discovering which subject line boosts open rates—statistics and not intuition drive businesses. Leaving your email marketing up to chance can have disastrous results.
A/B email testing is a common practice among marketers to improve the effectiveness of their email marketing. By comparing the click-through rate of two different versions of an email with their subscriber lists, marketers can determine which one performs better.
We’ll break down what you should target with A/B email testing here.
Subject Line Copy
The subject line in email marketing is the first thing recipients see when they receive your email. While you may think the subject line you have now is compelling and engaging, customers might have other ideas or react more positively to a different one. It is always essential to keep this question in mind while writing the copy of your subject lines because it will affect how many people open them.
The subject line must be brief and attention-grabbing. Ultimately, it is the first sentence customers will read and needs to get them interested enough to open the email and read its contents. In A/B email testing, marketers create two versions of the subject line and divide it among their email subscribers. After comparing open rates, click-through rates, and conversions, it’s easier to determine which subject line performs better and should be used.
The From line is one of the second pieces of info that a customer sees in their email. Test emails that want to test the From line can alternate between different versions to see which performs better. For example, trying out the company name as the sender versus an individual’s name might work better depending on the product and the customer base you’re reaching. A generic email address versus a personalized one might also yield different results. The point is to find what works for your audience based on what data you collect through A/B email testing.
Day and Time of Delivery
A critical aspect of email marketing depends on the day and time your emails are sent out. Whether you’re working business to business or business to customer, the day and time an email is sent can significantly impact its performance. The day and time of delivery can influence whether your email gets opened. For example, sending emails on weekday mornings might have a higher open rate than sending them on weekday evenings in your subscriber base. The opposite might be true for another business. By testing different days and times, you can optimize the delivery of your emails and improve their performance.
A/B email testing allows you to learn more about your subscribers’ behavior. While it may take some trial and error to get right, the knowledge you gain from test emails can build a more solid outlook of how your customers react to emails during different parts of the day. In this way, A/B email testing helps you create the perfect schedule for when you want to send your emails.
Another aspect of A/B email testing that can impact your business and conversions is the copy length. The length of the email’s content can affect how well it performs. The right balance will draw the customer in without feeling repetitive or boring. Emails with a short, concise copy may have a higher open rate among some customers, and others might enjoy longer, more detailed copy. By testing different copy lengths, you can optimize your emails.
One of the most enticing ways to get customers to click on an email is the discount amounts featured in the subject line. Testing different amounts of discounts offered in the subject lines of test emails can be a powerful way to improve the effectiveness of an email marketing strategy. By testing different discount amounts in the subject line, businesses can determine which offer is more compelling to their audience. It’s not just the amount that matters either. Trying out different verbiage, such as “limited time offer” or “exclusive discount,” can dramatically help an email marketing campaign.
How Can I Try This Method?
The List Warehouse provides email lists for B2C, and B2B needs. With our comprehensive database of consumers, our email lists are a powerful tool that can help your business thrive. Suppose you want to launch an email marketing campaign or have an existing one that needs spiffing up. In that case, The List Warehouse provides one of the best marketing tools for targeting consumers interested in your product. Take advantage of our email lists and plan out your A/B email testing campaign to gain a higher return on investment.