Posts by Brandon P
The Future of Direct Mail Lists in a Digital Age
Did you know that the first mail service in the United States began in 1633? Mail has remained an important component ever since, at least until the emergence of the internet. Today, many people get their mail digitally through their email. A direct mail list is a great way to provide large groups of people with…
Read MoreEmail Deliverability: Ensuring Your Messages Land in the Inbox
When it comes to marketing, email is a powerful tool that can help businesses reach and engage their audience. In fact, according to recent statistics, the ROI for email marketing is $40 for every $1 you spend. However, for your emails to be effective, you need to ensure they’re reaching the right people—namely, their intended recipients.…
Read MoreThe Role of List Brokers in Creating Customized Marketing Lists
Are you struggling to reach your target audience with your marketing campaigns? Are you tired of wasting time and resources on ineffective marketing strategies? A customized marketing list provided by a list broker helps you access targeted data. This will increase the effectiveness of your marketing campaigns. In this article, we’ll explore the ins and outs…
Read MoreWhy Email Marketing Lists Are Not Dead: Stats and Trends You Need to Know
Did you know that 99% of us check their email every day? This surprising fact shows the power of email marketing lists in today’s digital world. If you’ve ever doubted the importance of email marketing, this digital marketing guide will change your mind. Email marketing remains a strong tool for businesses to connect with customers, build relationships, and…
Read MoreWhy Quality Trumps Quantity in Email Marketing Lists
Almost 20% of US businesses fail within the first two years. With the right strategies in place, though, you can avoid this. One of the most important steps to take when it comes to maximizing your chances of success is having a comprehensive marketing strategy. This is particularly true when it comes to email marketing. For…
Read MoreThe Power of Direct Mail Marketing Lists in B2B Lead Generation
Direct mail marketing is one of the most reliable and effective methods of communication available to companies today. 73% of Americans say they prefer direct mail marketing because it allows them to engage with the material whenever they want. Simply put, direct email is worth investing in. A B2B direct mail campaign lets you quickly connect with…
Read MoreWhat is Data Cleansing and Why It Is Important for Your Email List
Data cleansing is the process of fixing or removing incorrect data from your email list that may be improperly formatted or incomplete. When collecting and combining data, there’s always the possibility of data duplication, which causes algorithms and data programs to be imprecise and unreliable. It also leads to inaccuracies and redundancies within the data,…
Read More5 Ways to Reduce Your Email Unsubscribe Rates
Email marketing is a great way to increase exposure and brand awareness for your business, making the use of email lists essential. Businesses that utilize email marketing tactics can experience a high email unsubscribe rate from time to time for various reasons. Improving customer retention rates and reducing unsubscribe rates are important for keeping your…
Read More5 Things To Avoid in Direct Mail Marketing
Direct mail marketing doesn’t always have to involve the use of bright fancy colours and big creative copy in bold lettering. This method of marketing can be simple and effective, as it is an integral part of your marketing strategy. It’s a great way to improve ROI, as it can often be the most compelling…
Read MoreHow We Can Increase Your Average Open Rate and Click Rate for Emails
When carrying out email marketing campaigns, many businesses must remember that the emails are meant to be opened and generate clicks. Email advertising should contain enough captivating information with adequate hyperlinks, buttons, and images to take your target audience to your website for your product or service. If your business’ email marketing campaigns are not…
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