Archive for March 2023

Did you know that 99% of us check their email every day? This surprising fact shows the power of email marketing lists in today’s digital world. If you’ve ever doubted the importance of email marketing, this digital marketing guide will change your mind.  Email marketing remains a strong tool for businesses to connect with customers, build relationships, and…

Almost 20% of US businesses fail within the first two years. With the right strategies in place, though, you can avoid this. One of the most important steps to take when it comes to maximizing your chances of success is having a comprehensive marketing strategy. This is particularly true when it comes to email marketing. For…

Direct mail marketing is one of the most reliable and effective methods of communication available to companies today. 73% of Americans say they prefer direct mail marketing because it allows them to engage with the material whenever they want. Simply put, direct email is worth investing in. A B2B direct mail campaign lets you quickly connect with…

Data cleansing is the process of fixing or removing incorrect data from your email list that may be improperly formatted or incomplete. When collecting and combining data, there’s always the possibility of data duplication, which causes algorithms and data programs to be imprecise and unreliable. It also leads to inaccuracies and redundancies within the data,…

Email marketing is a great way to increase exposure and brand awareness for your business, making the use of email lists essential. Businesses that utilize email marketing tactics can experience a high email unsubscribe rate from time to time for various reasons. Improving customer retention rates and reducing unsubscribe rates are important for keeping your…