Archive for February 2023

Direct mail marketing doesn’t always have to involve the use of bright fancy colours and big creative copy in bold lettering. This method of marketing can be simple and effective, as it is an integral part of your marketing strategy. It’s a great way to improve ROI, as it can often be the most compelling…

When carrying out email marketing campaigns, many businesses must remember that the emails are meant to be opened and generate clicks. Email advertising should contain enough captivating information with adequate hyperlinks, buttons, and images to take your target audience to your website for your product or service. If your business’ email marketing campaigns are not…

Despite what some digital marketing experts want you to hear, direct mail marketing continues generating high ROI numbers despite our reliance on technology. With every online platform bombarding consumers with ads left and right, a direct mail campaign effectively leads customers to your website for your products or services and helps spawn higher conversion rates.…

Even with the rapid expansion of technology and social media, email marketing still reigns supreme, with the highest return on investment numbers compared to marketing messages on other platforms. A curated B2B email list is essential, whether you are a new business just starting to break into the market or looking to diversify your current…