Archive for December 2022

If you haven’t heard of A/B email testing, it is a statistical way of comparing two or more versions of an email to find which one drives sales and performs better. Try out A/B email testing to increase your click-through rate (CTR) for better email marketing results. This method has become popular among digital marketers…

Success and sales are built on the backs of marketing campaigns. For small businesses, this means finding the best cost-friendly solution for reaching customers. Email marketing is still an effective way to advertise your business for a lower cost. While it does require maintenance, such as dedicated A/B testing, using an email list for marketing…

Whether you are an independent self-publishing author or a digital artist running your own small business, you should find that a small business email list is part of your lifeblood. Not only does an email list allow you to stay in touch with your customers and keep them informed about your products and new services,…