It’s widely believed that 40% of your direct mail marketing success will be based on your direct mail list. We believe that’s as true today as it was when it was first stated a few generations ago.
But while 40% of the impact of your mailing can come from your direct mail list, the cost of the list is normally less than 40% of your total in-the-mail cost. With inexpensive direct mail lists, it’s possible to use lists that cost $50 per
thousand (5¢ per name). The most expensive lists can run $125–$150 per thousand. But consider this: postage is around $250 per thousand for standard mail (around $400 for presorted first class), and printing and letter-shop costs can run $100–$200 per thousand. The cost of the mailing list often isn't as great as postage and printing. The list—along with your offer and creative—impact your success most.
The choices of direct mail lists are vast. There are over 50,000 direct mail lists on the market for both direct to consumer markets, business to business, and professional services.
Direct mail lists play an important role in the effective method of marketing your product or service. You can pinpoint your message by reaching consumers by various demographic or lifestyle/hobbies and interests. Or if you’re in the b2b space, you can reach businesses and professionals within an organization responsible for purchase decisions related to your product or service.
Our direct mail list recommendations will be delivered with accuracy ratings, based on the feedback we receive from other marketers like you. When you use The List Warehouse for your direct mail list recommendations, you can be more confident in the quality of the data you’re receiving.
Best practices suggest that list companies update their lists against the National Change of Address (NCOA) quarterly. However, The List Warehouse preferred list vendors update their lists monthly to provide you with the most current data available.