Email marketers often confuse the purpose of an email marketing message with the purpose of a landing page.
The purpose of an email is to get a click, not to sell a product an email message should deliver just enough information to inspire a click through to your landing page, Your landing page should be optimized to inspire a conversion/sale.
According to the DMA, the ROI for email campaigns were $43.52 generated per dollar spent. Although these figures are slowly dropping every year, this is still a very strong return on your marketing dollar. One of the key elements in good email marketing is choosing a vendor who complies with CAN SPAM Legislation. Doing so can protect you and your company from a “SPAM” reputation and fines of up to $16,000 per non-compliant email sent.
All of the The List Warehouse email marketing list providers follow the CAN SPAM legislation closely and operate within the parameters of these laws. Unlike direct mail lists and telemarketing lists, you will not receive a copy of the names you've contracted for. True Consumer opt-in email providers maintain compliance with Anti-Spam legislation. Reputable U.S. and Canadian-based email data providers will not sell consumer email lists; they are only rented. Some advertisers new to email lists aren't aware of this; they think they receive a list and can send emails from their work servers. There are companies that will sell consumer email lists but beware:
1. Your Domain can be flagged and an ISP can block ALL out going emails if you get caught using non-optin emails (SPAMMING). This means you would not even be able to send a basic work email.
2. If a consumer makes a complaint you can be charged up to $5,000 dollars per email sent.
Although we DO NOT recommend this, business email lists can be sold but you have to be very careful and know the data provider well or you may end up with an overused saturated business list, that is not made of true opt-ins.
Our reliable targeted double opt-in email marketing list providers all follow appropriate legislation, and are able to ensure deliver-ability to these recipients, because they can legally provide the IP stamp (digitally time-stamped record to reveal the exact time and date that e-mail was received or opened, as well the IP address of the recipient) to verify the actual “opt-in.” Should there ever be a complaint about SPAM, you are covered by the provider. Reputable consumer email lists are always rented, NEVER SOLD.
Renting a targeted email marketing list simply means that you pay the vendor to set up, test, and deploy your marketing campaign. After the campaign the vendor will supply you open/click-through reports. An open report shows the number of recipients that opened the email from your campaign. The click-through report is a report that details the number of people who opened your email, and how many people clicked through to your website. This is important information for honing and developing your future campaigns.
For more questions regarding opt-in email marketing list providers, rentals and purchase please feel free to ask, we aren't here just to sell you a list, we are here to help. You can Call us Toll Free at 1.800.358.3840 to speak with a list broker regarding a business list or consumer list or fill in this short from and get a list recommendation and free consultation.
Our minimum campaign recommendation
The rule of 7 simply states that you must touch your prospect 7 times before they start remembering you. Even the biggest brands in the world are in your face daily, think about how many times a day you see a coke ad -tv, billboard, youtube, flyer, etc. So why 7 times?
Consumer are getting hit from all angles so the company that they remember will eventually get their business. In the first few times, a person may not notice the message as prospects are usually resistant to marketing messages by nature.
So your targeting is right on, but your timing is off, your prospect doesn't need your service at this exact moment. If your prospect only sees your marketing message once, they may not remember you when they want to buy the product next week or next month. Keeping your brand message in sight , keeps you top of mind. Since most of us cant afford to have a big agency come up with a catchy jingle we need to rely on repetition. Most people who see or hear about great products/service make a mental note so they can buy when they need it. But in reality, when they buy the actual product, they go with the latest marketing message they heard or saw.
We need to use this word loosely and really we mean familiarity.
If a brand is sending a single campaign it should only be for testing of open rates - it should not expect conversions. The industry average for a single send: 1%-3% open: our average is 3+%
The biggest mistake you can make is to fail to reach out to your prospects repeatedly.
<2% of sales are made on the 1st contact
<3% of sales are made on the 2nd contact
3-5% of sales are made on the 3rd contact
5-10% of sales are made on the 4th contact
80% of sales are made on the 5th – 12th contact