The List Warehouse has partnered with the proven direct marketing creative team of Gary Hennerberg and Perry Alexander. There’s a chance you’ve read their direct mail packages and you didn’t know it. Appearing in over 150 million mailboxes in six countries, this direct mail copywriter and design team reaches a wide audience because of their proven ability to increase response.
Whether you are a consumer or a b2b direct marketer, we have increased response through use of proven formulas and techniques for copywriting. Hennerberg is on the faculty for the American Writers and Artists (AWAI) Copywriter Bootcamp and Web Copywriting Intensive, where he is consistently rated as one of the most popular and best speakers at this event. He has been an online instructor for AWAI where he teaches aspiring copywriters.
His participation at AWAI Copywriter Bootcamps has enabled Hennerbergto meet some of the most well-known and successful direct mail copywriters in the world. By listening to other successful copywriters, Hennerberg has been able to glean formulas, tips, and insights into what differentiates average copywriting from a blockbuster.
Together, with marketing design veteran, Perry Alexander, the team offers a compelling range of talent and experience. Alexander’s career began in 1973 in retail chain advertising management. This expanded into developing consumer and b2b marketing programs across all major media. Since 1996, he and Hennerberg have combined forces to design and produce countless direct marketing packages. Many have resulted in record-breaking response rates for numerous national, regional, and local clients.
Now, they maintain their position at the leading edge of offline, online and email marketing, based on their core competencies of direct mail copywriting, design, analysis, precision targeting, creative ingenuity, testing, and refining.
Several of their direct mail examples can be reviewed be clicking the link.